Restaurant Menus

Your restaurant menu is often the first impression you make on your customer. Leverage that first impression with your menu that expresses the character of your restaurant and mark your brand in the minds of your customers. A professional menu design, that complements your restaurant, will provide that extra imagery to tie your culinary creativity to the surroundings of your establishment..

An interesting and easy-to-use menu draws your customer to read it. Customers care about how your restaurant looks and how it appeals to them and they care how your menu presents your dining selections. Think about the menu design and how best represents the ambiance of your establishment, dining experience, and food preparation.

Design and Layout

Choose fonts, text, and color that reflect the image you want to portray. High end, sophisticated restaurants can benefit from single-column layout that uses small text while a festive family orientated site can benefit from a two-column layout with flashy, wider fonts. Design pages that contain your best selling entrees with more visual flair. Such as adding photographs around the featured items to further draw attention or design with color to grab the customer's attention. If you have a menu item that does not sell well, special formatting like drawing a border around  the item, adding photographs, color, and labels helps draw in the customers eye. Customers often like to see daily specials. Dining specials can easily added with inserts or a dedicated section of the menu.

Sequence of Items

Finally, arrange food item groups in the order in which people dine. Start with appetizers at the front, followed by soups and salads, then entrees, and finally desserts. If you list all your meals on one presentation, start with breakfast and work towards the dinner entrees.

Your menu is your advertisement that all of your customers will read. When you are ready for a new or a menu redesign, consider the points presented here and give us a call to design your next menu.